Let’s check out a few brands that have been doing it right.
#Spectacle emoji how to
Obviously a phenomenon too spectacular to pass up, the question now is how to use this cultural trend in brand marketing while remaining authentic and without it feeling forced.
A similar spike can be seen on Google Trends. Data collected by Oxford Dictionaries shows that, though existing in the English language since 1997, the usage of the word emoji has more than tripled in 2015. A searchable hashtag on both Tumblr and Instagram, emoji are the future communication style of choice for today’s Millennial consumer group.
Unpronounceable but never misunderstood, the emoji is a language barrier wrecking tour-de-force descending from design heaven to deliver us from miscommunicated emotions ( ), subtle sexual innuendo, and the hassle of typing out “Do you want to get tacos with me?” ( ). But before you lose all faith in humanity and lock yourself in your underground apocalypse bunker, allow me to enlighten you about the linguistic powerhouse that are emoji. Yes, the Millennials have officially managed to ruin language add that to the list next to art and rock n’ roll. Oxford Dictionaries just named ‘Face with Tears of Joy’ as 2015’s word of the year to a crowd of dismayed logophiles (who are all apparently more ), and ushered in what is, without a doubt, the age of the emoji.
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